- Our advertising philosophy:
Some of our most beautiful pages are ads. No one makes us run them. We run
these ads because we think they are worth your time. We invite companies we
admire to advertise with us, and we reject the ads of companies we don't like.
We reject ads that are poorly designed. And why shouldn't we? Nest is a design
magazine. Our readers do not flip past the ads, they inspect them, consider
them, judge them. Every ad in Nest has the readers full attention, ours too.
Beautiful ads are potent, intoxicating, like fine liqueurs. They are so potent,
we restrict them to only one-third of the magazine, so you don't get too drunk
on them or fall into a blurred stupor, the way you do with all those magazines
that follow the industry standard, two pages of ads for every one page of
editorial. You know the stupor we mean. In Nest we offer just a few sips,
so the taste buds stay fresh. We'll never change that. (Nor, alas, will the
other magazines change what they do)
Our ads are doted on and sequenced with the same care we bring to our editorial
.The ads are so alluring that our art director hasn't been able to keep his
hands out of them; he's developed "up front" and "back-of-book"
stories specifically to dialogue with the ads. Check out your back issues.
A lot of playful echoes will be evident, once you have an eye for them. We
hope this meddling brings an even keener kind of attention to the ads.
We're proud of the company we keep. Nest is a sort of ongoing party, and
while we're happy to shine the editorial spotlight on the interiors we love,
those other guests filling the room, our advertisers, are here by invitation.
We think they're pretty interesting; chances are good you will too.
Why are we telling you this? So that you, dear reader, wont feel even a twinge of guilt in indulging your lusty appetite for our ads, and so that you, dear advertiser, will see that in Nest your not just another pretty face. It's a small party but its the right one, and were glad you decided to drop in.
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